Cover Letter

Should I write a coverletter?

If you are in a multiple offer situation, writing a coverletter can improve the chances that your offer will be accepted. I strongly recommend coverletters in multiple offer situation. However, if you don’t feel strongly about the house then skipping the cover letter is best. I have read cover letters from buyers who were under pressure to buy a property quickly and it wasn’t their first, second or even third choice, and you can tell that they don’t really care if they get the property or not. Writing a cover letter when you feel like this can actually hurt you, so just skip it if you don’t have strong feelings, save your writing for only the very special house that speaks to you.

crowded-elevator

How does a cover letter improve my chances?

When the seller is reviewing a bunch of offers they received in multiple offers, your offer appears to the seller like just a name and a $price$. Most of the time the seller will have never met you in person because their agent showed you the property when they were not there. The cover letter is the only time you can communicate directly with the seller and share your story. Cover letters personalize your offer. You might be surprised but many buyers don’t bother to write a cover letter! Writing a coverletter can really make your offer stand out- believe me the seller is going to read it.

In a multiple offer situation, the most important thing is price. If your offer price is much lower than another offer don’t expect the cover letter to make a difference. Selling a house is an emotional decision and your cover letter might be the deciding factor for the seller if they are struggling to make a close decision.

Should I add my picture to my coverletter?

A picture is by no means mandatory, but sometimes it can be helpful put a “face” to a name and make your offer more memorable. Although, beware, when including a picture with your cover letter because it can be a double edged sword. You never know where the seller is coming from, and sometimes including a photo can actually hurt you instead if the seller is prejudice. Most of the time I recommend to let the buyer’s words stand on their own merits and forego a picture.

Faceless-Impersonal

 

What should I write in my coverletter to the seller?

Many buyers ask me what to write in their cover letter. I have saved great cover letters samples over the years and usually send a few to get the ideas flowing and to pull inspiration from. The best advice for writing a cover letter is Write From the Heart. Your most powerful message comes from speaking the truth about how you feel about the house and what the house means to you. This is your chance to tell your story.

Good writing is rewriting. Be as specific as you can. Try to focus on yourself and the property and avoid the seller and their agent.

Here are a few questions to get some ideas flowing:

-Why do you want to buy this property?

-Why do you want to live in this area?

-What is your reason for buying a property right now?

-Where have you lived in the past and how does that compare to here?

-How does being at the property make you feel?

-How will you live in the property once you own it?

I usually have my clients send me the cover letter once they have written a draft to review it. A second pair of eyes is always better than one, and a fresh pair of eyes will be able to spot any grammar or spelling mistakes, confusing sentences, or places that need elaboration or more specific detail. I might make some edits to the draft and then return it to the buyer for a final review- once the buyer is happy with the cover letter they give me their OK and I package it with our offer and send it and cross our fingers!!!

 

About the Author

Leave a Reply