Pictures are the #1 marketing tool for selling listings (although in the future I expect videos to supplant pictures). The trend is clear, all buyers start their search for a new home online. The most important factor for buyers when they are considering which of the listings they view online to see in person, is the photos. Great photos will get you more showings. More showings means more offers. More offers mean a higher sales price. When I am determining a marketing budget for a listing I never scrimp on the photographs.
High End Real Estate Photographers
The amount you can spend on a listing depends on the commission. For high end properties of $10M+ there is a lot more elbow room to spend money to market. With these properties, you can do multi-day photoshoots, to catch every room of these sprawling mansions at the golden hour. And have the cities top photographer’s come in with an assistant or two and a lot of equipment to capture the perfect magazine cover shot. Prices on photoshoots from these photographers starts at $1,500 and up.
Everett Fenton Gidley
Everett Frenton Gidley has been an architectural photographer in Los Angeles for X years. He has shot many of the most important architectural homes in the city, including some commercial buildings. There is no real estate photographer in town with more experience.
Michael McNamara is a very prolific photographer. He started his business as a high end photographer, but in recent years created a new brand: www.shootingla.com that focuses more on the middle of the market.
Proficient Real Estate Photographers
Real Estate Photography is usually more about getting the job done than making art. You are taking photo’s to sell the listing, remember? Most agents want the photo shoot scheduled within a few days of signing a new listing, and when a photographer comes to shoot, they want it done in 2-3 hours (real estate agents are notorious for being impatient). Proficient Real Estate Photographers do 2 -3 shoots a day, 5 to 6 days a week, sometimes 7 if they are hungry. They don’t charge as much as the high end photographers, but make up for it in volume. Prices range from $400-$600 for a shoot, and they usually offer to add a website for an extra $200. They will take 20 to 30 photos, and then edit them. I hope for a 1-2 day turnaround on delivery of pictures once they are taken, after three days it starts getting late.
Virtually Here Studios
Clients: Altman Brothers, Joe Babijian, lots of rodeo realty
Alex Zarour is an Entrepreneur. He owned his own insurance company but wasn’t happy. He wanted to be creative. So he sold that business and bought a camera in 2012 and hasn’t looked back. Alex is a young buck, and does very professional work.
Clients: Jason Oppenheim
I have shot with Adam a few times, he is just awesome. He lives in Beverly Glen or Benedict Canyon in a cool modern house (which he has shot from every angle) this is where he goes to relax, because he is shooting 24/7. I was shooting a house with a tenant and the tenant was very upset, Adam was very professional and handled the situation calmly. He has a tri-pod technique where he raises it above his head to get a pseudo drone shot. For one shoot, Adam climbed up on the counter tops of the kitchen to get a tight angel( it was a condo). He has a really good eye for angles.
I love Rani Sikolski! Rani is Israeli. He is the most friendly and bubbly person, it’s hard not to get along with him! Skyphotography are the best/most ballsy drone photographers/pilots in Los Angeles handsdown/period. In addition to photos, they do great videos as well. They are one of the top real estate video makers in the city as well. Everybody around town uses them for at least something. Great company to have in your rolladex.
Val is very professional and takes pictures. His set up is a trip pod and he does HDR. I have worked with Val on several occasions and found his prices competitive and his services reliable.
Clients: Courtney + Kurt, Rob Kallick, Urban Hillside RE
Charmaine is #1 Photographer on the Eastside, she lives DT. Her websites and photos a great. She has expanded in recent years and has added another photographer- David Jo. Probably the best Bungalow photographer in the whole city, but she shoots everything. Her interiors are stark white which is the taste on the eastside and she is not afraid to shoot vertical shots which I like also.
LA Light Photo
Clients: Dennis Chernov, Harma Hartouni
Clients: David Offer, Kurt Rappaport, Carl Gambinio, Ernie Carswell (Former)
Lee has been a photographer for 20 years, which means he use to shoot with film! Before he picked up a camera he was a recording engineer and producer in the music industry (He’s got some interesting music stories! He has produced film music, rock and roll, reggae and pop). Lee’s wife worked in the ads department for the LA TIMES and Lee kind of stumbled into Photography because his wife needed photos for her ads. He was a staff photographer for many years at dream homes magazine. Lee is a stickler about no camera tilting which distorts pictures. He likes straight lines, and to shoot rooms wide to make them look larger. He also believes in not over processing pictures in post, which can make photos seem a little cartooney. Lee currently lives in Ventura with his family and shoots on the Westside + Valley.
Luke Gibson Photography
DNA Image – Darwin Nercesian
Darwin is actually an amazing street photographer. He is a sole practitioner, and sometimes his dad helps him out on shoots. He is very passionate about photography, and has his own style – which is very close up, dark, and heavy.
In a prior life, Pierre was a real estate agent. He was frustrated by the poor quality of real estate pictures and decided to switch to photography. He is a photographer who thinks like an agent. His style is all about natural light, he hates artificial light, so when he shoots he turns off all the lights- which might seem weird, but it gives him more control over the light. This gives his photos a very light and authentic quality. Pierre is obsessed with shooting tight and straight shots. He shoots angles, but his favorite photos are straight on shots. He doesn’t believe in shooting a hundred pictures of a property from every angle. He likes a little mystery. For him, he wants fewer shots, but all the shots to be really great. He uses a view finder to line up his shots, I’ve never seen a photographer so good at framing shots.
Post Rain – Jeff Ong
One of the original pro real estate photographers in LA along with Planomatic. Jeff has shot over 11,000 properties and still counting! He doesn’t take new clients anymore because his existing clients keep him very busy. But it never hurts to try and see if you can book him. He has set the standard for professional photos in Los Angeles. In addition, he has kept up with new technology, like drone photos and 3D modeling.
Aaron Rose created a huge company, now nationwide, they have a staff of 15 people and 2 dogs. They still shoot in their back yard, good ole’ LA.
Rancho is a San Diego company that has expanded to LA. I have seen a lot of valley agent’s use them- for the price they provide astounding quality. I expect to see more of this company around LA in future.
LA Home Photo
Dream Home Photo – Jeff Elson
Tom lives in Sierra Madre and was trained by Lee Manning. He shoots all over town but is based on the Eastside.
Clients: Peter Lorimer
Open House Foto – Narek “Nick” Avetisovich